“At Sleepjack, we are making constant efforts by including natural materials in whichever way possible to assist towards sustainable growth.”
~ Interview with Jhalak Dave, Director, Sleep Jack
Q. How important is mattress design for the Indian customer?
We generally believe that a good quality mattress is imperative for mindful sleep, but a mattress does much more than that. A good sleeping surface is extremely important for Indian end-users as it helps reduce stress and anxiety levels, builds good spinal posture and back support. The muscles and ligaments of our back relax and heal themselves while we sleep, which is essential for Indians due to the fast-paced lifestyle with prolonged working hours and long-distance travel.
The right mattress designed and chosen as per age and body weight can make a huge difference between a sleepless night and sound sleep ensuring the foundation of the three pillars of health – right food, mental and physical fitness, and mindful sleep.
Q. Tell us about the mattress manufacturing market in India. What is the demand like?
The mattress manufacturing market is growing rapidly with customers focusing more on comfort along with luxury. Consumers are looking for better product experiences, presentations, and after-sales services. With numerous options to choose from, the end-users can make their own purchasing decisions by comparing the products and brands offering perfect sleep solutions.
Also, the rising number of housing units, development of urban cities, migration between cities, better educational and recreational facilities, good road networks, and increased awareness are key drivers of the overall mattress industry.
Q. What are the economic drivers of demand?
There are many economic drivers of the demand. Enlisting some of them-
- Major economic growth in all sectors. The middle, upper middle, and upper class are looking for various solutions as per their individual needs leading to customized models and numerous options.
- Population growth.
- Consumers are spending more on furniture, aesthetics, and comfort.
- Focus on sustainability and e-commerce growth
Q. What role does sustainability play in the Indian mattress industry? What is Sleep Jack’s approach to sustainability?
Like everyone, the mattress industry also including sustainability in manufacturing and design. Companies are using natural and organic materials like organic cotton, bamboo fabric, natural latex, and coconut coir as a replacements for synthetic materials. At Sleepjack, we are making constant efforts by including natural materials in whichever way possible to assist towards sustainable growth. Starting from raw material to product manufacturing, dispatch and waste generation management, we put in immense efforts to reduce the carbon footprint.
Q. Tell us about Sleep Jack – what is your USP and what makes you stand out from your competitors?
The first and foremost USP of our company is providing simplified and clear choices to our customers. With very hand-picked models to choose from, the end-user can make immediate choices about the right mattress as per their individual needs.
Also, we use hypoallergenic and anti-bacterial fabric with plush quality knitted fabric providing premium comfort with a luxurious feel.
The foam quality and density is never compromised in our products.
Q. What products will you be showcasing at the UTECH India event?
SleepJack is a mattress brand – a product of Chauhan Enterprise. Along with mattresses, we will be showcasing foam samples, quilts and fabric samples used in our mattress construction to provide a clear picture to the consumers.
Q. Why is an event like this important for your market?
Platforms like UTECH ISPUF boost brand visibility, ease communication between brands and consumers, launch new products, promote competitive research developments and encourage strategic partnerships and business relationships.