Sustainability in the foam and polyurethane (PU) market is no longer optional; it’s essential.
~ Anuraag Purie, Owner & CEO, AS Enterprises
Q.1 . Can you provide an overview of the latest advancements in your foaming machines and how they improve efficiency and quality for manufacturers?
Ans. As you know, flexible PU foam is an essential raw material for mattresses. We have been working hard to incorporate the latest technical developments across all our foaming machines. In the Batch foam process, we have introduced a New Model that naturally produces flat-top blocks in Batch foaming machine. This enhances profitability by improving the yield.
Regarding continuous foaming lines, ASE has the distinction of offering all types of laydown systems, from trough to swing arm and stationary liquid laydown. This provides foam manufacturers with the flexibility to choose the best method based on the type of foam they need to produce.
We have also incorporated the P Max Flat top system, which enables foam producers to create flat-top blocks, thereby increasing yield and making foam production more profitable.
Moving on to the process of foaming, our latest advancement in slab stock foam production is the high-pressure injection system on continuous foaming lines. This system allows foam producers to manufacture high-quality foams with a lower TDI index.
The high-pressure foaming system also significantly reduces pinholes in the foam and provides better control over the cell structure. These combined features make it possible for foam producers to manufacture industrial-grade foams using our latest foaming line.
Q.2. What distinguishes A S Enterprises’ mattress machines from those of your competitors, and how do these differences benefit your customers?
Ans. We can address this question on two levels. First, ASE machines are built on a Very heavy-duty and rugged platform that meets or even surpasses global standards.
Our machines feature a well-engineered design. We source the best raw materials and equipment available in the market to ensure optimal results. ASE machines are highly customizable to meet the specific requirements of each customer. In addition to their customizability, ASE machines are also easy to service, with spare parts readily available worldwide. Specialized parts are available at a reasonable cost with a short lead time from the company.
That being said, the main distinction at ASE is our ability to offer high-quality machines that are versatile and efficient, all at a very reasonable cost compared to other equivalent options.
Q.3. How has A S Enterprises adapted to the increasing demand for automation and smart technology in manufacturing processes, particularly in mattress production?
Ans. ASE has always aimed to stay ahead in the field of factory automation, thanks to the vision and support of our customers. We have successfully installed factory automation lines, including various types of conveyors and shuttles, for the easy and reliable transfer of foam blocks within a factory. Our first automated cutting line was built back in 1998-99, with the capability of transporting, trimming, and converting long foam blocks into shorter ones.
Today, we offer a range of systems to accomplish these tasks. Recently, ASE launched the fully automatic Circular foam cutting machine (Model CCM S33), which eliminates the need for manual labor for loading and unloading foam blocks.
Soon, we will be installing complete foam racking systems, further improving the quality of curing and storage for long foam blocks in foam factories. As mentioned earlier, all these systems and automation processes are available at a much more reasonable cost compared to other reliable options.
Q.4. What kind of after-sales support and training does A S Enterprises offer to ensure that customers can maximize the performance and longevity of their mattress machines?
Ans. ASE has a robust after-sales support system, guided by our long-standing company policy: “ASE machines should never stop.” Our team of highly skilled and experienced personnel is available to provide immediate support via telephone, WhatsApp, and email for troubleshooting and maintenance. We also have a dedicated team of technicians ready to travel in case of breakdowns or for regular servicing.
Additionally, we stock all critical spare parts to ensure immediate dispatch upon customer orders. To facilitate fast delivery, we maintain credit accounts with courier services such as Blue Dart and DHL.
ASE customers can rest assured they will receive efficient after-sales support, helping them achieve optimal machine performance year-round.
Q.5. How does A S Enterprises address customization needs for clients with specific production requirements or unique mattress designs?
Ans. ASE, with its team of highly skilled and experienced engineers, is well-equipped to handle the customization needs of our clients. In today’s competitive business environment, frequent investment in R&D is essential, and we are committed to making that investment. Recent examples of our custom solutions include the multi-zonal foam convoluting machine, which aids in the production of zonal mattresses. Additionally, we have recently designed and manufactured foam perforation machines, which give the foam a latex-like feel.
We are always open to ideas from our customers and turning them into reality.
Q.6. What is your view on sustainability in the foam and PU market in India? How does AS Enterprises contribute to sustainable growth?
Ans. Sustainability in the foam and polyurethane (PU) market is no longer optional; it’s essential. With rising environmental concerns, companies globally are now prioritising ways to minimise waste and promote resource efficiency. As a prominent player in PU foam machinery, we see this shift as both an opportunity and a responsibility. Sustainable growth in our industry relies on adopting practices that minimise waste, optimise resources, and enhance material efficiency across the entire production process.
A S Enterprises is proud to directly contribute to this mission. Our Foam Re-bonding Machine exemplifies our dedication to reducing waste and promoting resourceful manufacturing. This machine reprocesses foam scraps and remnants, transforming them into reusable products and significantly reducing landfill contributions. This process not only helps manufacturers curb costs but also promotes a circular production model, where waste becomes a valuable resource. By including machinery like the Foam Re-bonding Machine in our offerings, A S Enterprises is committed to supporting our client’s sustainability goals while advancing the industry toward a greener future.
Q.7. Why is an event like UTECH India important in the current market scenario?
Ans. In today’s rapidly evolving market, UTECH India plays an important role by bringing together industry professionals, technology providers, and thought leaders within the polyurethane and foam sector. This event goes beyond a trade show; it’s a convergence point for networking, sharing innovations, and discussing industry challenges and best practices. With sustainability, efficiency, and product diversity becoming central to market demands, UTECH India is a platform where companies can connect with key stakeholders, explore partnerships, and showcase their latest offerings to a diverse audience.
For us, participating in UTECH India is also a chance to stay aligned with global industry trends and gain insights into regional market needs. The event’s significance lies in fostering industry-wide progress and collaboration, enabling companies to respond more effectively to market demands while setting the stage for meaningful advancements across the PU and foam industries.